Designing experiences,
growing with every project.
Hi, I’m Nabia! A product designer from Pakistan.
I help turn ideas into digital products that feel clear, thoughtful, and easy to use - without losing the heart
Hi, I’m Nabia! A product designer from Pakistan.
I help turn ideas into digital products that feel clear, thoughtful, and easy to use - without losing the heart
Not trying to reinvent everything. Just trying to make it better.
[My Story]
It didn’t start as a plan — but it always made sense
I didn’t always know I’d be a designer (though I was definitely the artsy kid growing up) When I told my brown family I wanted to go to art school, their reaction was full-on desi drama. In their world, design wasn’t something smart kids pursued.
But then Covid happened. The world paused, and I found myself spending hours lost in grids, colors, and layouts — not for a grade, not for anyone else, just because it felt right. That’s when I knew: this was something I truly loved.
I went on to study Communication Design at Indus Valley School of Art and Architecture, majoring in Interaction Design, and not once have I felt like I’m doing this because I have to. It’s never felt forced — it’s just how my brain works
My earliest design work didn’t live on a screen, it lived in the way people smiled
[Design Value]
Empathy was my first design tool
Before I learned Figma or picked up wireframes, I learned how to listen.
In college, I loved working for NGOs — especially as CEO of the Senior Citizens Welfare Program at Nixor.
I worked with people whose needs weren’t obvious or always voiced. And I realized: even then, I was designing — not screens, but experiences.
That taught me how to observe, ask better questions, and hold space for others.
It’s why I believe storytelling matters. Why the “why” always comes first.
Because real impact starts with understanding — and that still shapes everything I design today.
[My Story]
Milestones & Experience in the Industry
Early Foundations
Developed a deep interest in visual storytelling and user experience, leading to my first freelance projects in branding and web design.
Developed a deep interest in visual storytelling and user experience, leading to my first freelance projects in branding and web design.
Developed a deep interest in visual storytelling and user experience, leading to my first freelance projects in branding and web design.
Studied UI/UX principles, typography, and interaction design, focusing on user-centric digital experiences.
Studied UI/UX principles, typography, and interaction design, focusing on user-centric digital experiences.
Studied UI/UX principles, typography, and interaction design, focusing on user-centric digital experiences.
Breaking into the Industry
Worked with startups and entrepreneurs, helping brands build compelling online presences.
Worked with startups and entrepreneurs, helping brands build compelling online presences.
Worked with startups and entrepreneurs, helping brands build compelling online presences.
Led rebranding and website redesigns for businesses looking to modernize and optimize their digital footprint.
Led rebranding and website redesigns for businesses looking to modernize and optimize their digital footprint.
Led rebranding and website redesigns for businesses looking to modernize and optimize their digital footprint.
Expanded expertise in JavaScript, Figma, and Adobe Creative Suite to create seamless, high-performance designs.
Expanded expertise in JavaScript, Figma, and Adobe Creative Suite to create seamless, high-performance designs.
Expanded expertise in JavaScript, Figma, and Adobe Creative Suite to create seamless, high-performance designs.
Collaborating with Global Brands
Partnered with agencies, startups, and established brands, delivering design solutions across multiple industries.
Partnered with agencies, startups, and established brands, delivering design solutions across multiple industries.
Partnered with agencies, startups, and established brands, delivering design solutions across multiple industries.
Designed and developed conversion-driven websites and intuitive UI/UX experiences for SaaS platforms, e-commerce brands, and digital products.
Designed and developed conversion-driven websites and intuitive UI/UX experiences for SaaS platforms, e-commerce brands, and digital products.
Designed and developed conversion-driven websites and intuitive UI/UX experiences for SaaS platforms, e-commerce brands, and digital products.
Spearheaded collaborative projects with developers, marketers, and product teams, ensuring a seamless blend of design and strategy.
Spearheaded collaborative projects with developers, marketers, and product teams, ensuring a seamless blend of design and strategy.
Spearheaded collaborative projects with developers, marketers, and product teams, ensuring a seamless blend of design and strategy.
Achievements & Growth
Helped clients increase engagement and conversions through strategic design approaches.
Helped clients increase engagement and conversions through strategic design approaches.
Helped clients increase engagement and conversions through strategic design approaches.
Worked on projects that reached thousands of users, shaping impactful brand experiences.
Worked on projects that reached thousands of users, shaping impactful brand experiences.
Worked on projects that reached thousands of users, shaping impactful brand experiences.
Continuously refining skills and staying ahead of design trends, emerging technologies, and user behavior shifts.
Continuously refining skills and staying ahead of design trends, emerging technologies, and user behavior shifts.
Continuously refining skills and staying ahead of design trends, emerging technologies, and user behavior shifts.
[How I Work]
[How I Work]
My Approach & Philosophy
Creating intuitive designs that inspire and perform.
User-Centered Design
Every project starts with understanding the user's needs. I prioritize usability, accessibility, and seamless interactions to craft designs that truly resonate.
User-Centered Design
Every project starts with understanding the user's needs. I prioritize usability, accessibility, and seamless interactions to craft designs that truly resonate.
User-Centered Design
Every project starts with understanding the user's needs. I prioritize usability, accessibility, and seamless interactions to craft designs that truly resonate.
Aesthetics with Purpose
Beautiful design isn’t just about looking good—it’s about enhancing clarity and engagement. I focus on clean layouts, balanced typography, and meaningful color schemes.
Aesthetics with Purpose
Beautiful design isn’t just about looking good—it’s about enhancing clarity and engagement. I focus on clean layouts, balanced typography, and meaningful color schemes.
Aesthetics with Purpose
Beautiful design isn’t just about looking good—it’s about enhancing clarity and engagement. I focus on clean layouts, balanced typography, and meaningful color schemes.
Strategy-Driven Creativity
Design is more than visuals—it’s a strategy. I leverage UX research, psychology, and industry insights to create solutions that drive conversions and brand growth.
Strategy-Driven Creativity
Design is more than visuals—it’s a strategy. I leverage UX research, psychology, and industry insights to create solutions that drive conversions and brand growth.
Strategy-Driven Creativity
Design is more than visuals—it’s a strategy. I leverage UX research, psychology, and industry insights to create solutions that drive conversions and brand growth.
Future-Ready & Scalable
I design with longevity in mind, ensuring that brands and products evolve seamlessly with trends and technology while maintaining their core essence.
Future-Ready & Scalable
I design with longevity in mind, ensuring that brands and products evolve seamlessly with trends and technology while maintaining their core essence.
Future-Ready & Scalable
I design with longevity in mind, ensuring that brands and products evolve seamlessly with trends and technology while maintaining their core essence.
[Tech Stack]
[Tech Stack]
My Tech Arsenal
My go-to tools for crafting seamless digital experiences.
Figma
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
Figma
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
Open Ai
95%
ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
Open Ai
95%
ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
95%
ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
Figma
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Creative Cloud
90%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
Creative Cloud
90%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
90%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
85%
Google is my essential toolkit for productivity and collaboration. I rely on its ecosystem—Docs for content creation, Drive for seamless file management, and Meet for client communication—to streamline workflows and enhance efficiency. Its cloud-based approach ensures accessibility and real-time collaboration from anywhere.
85%
Google is my essential toolkit for productivity and collaboration. I rely on its ecosystem—Docs for content creation, Drive for seamless file management, and Meet for client communication—to streamline workflows and enhance efficiency. Its cloud-based approach ensures accessibility and real-time collaboration from anywhere.
85%
Google is my essential toolkit for productivity and collaboration. I rely on its ecosystem—Docs for content creation, Drive for seamless file management, and Meet for client communication—to streamline workflows and enhance efficiency. Its cloud-based approach ensures accessibility and real-time collaboration from anywhere.
JavaScript
75%
JavaScript is my dynamic scripting language of choice. I use it to create interactive, responsive web experiences, enhancing user engagement and functionality. Its versatility across front-end and back-end development makes it an essential tool for building seamless, high-performance digital solutions.
JavaScript
75%
JavaScript is my dynamic scripting language of choice. I use it to create interactive, responsive web experiences, enhancing user engagement and functionality. Its versatility across front-end and back-end development makes it an essential tool for building seamless, high-performance digital solutions.
75%
JavaScript is my dynamic scripting language of choice. I use it to create interactive, responsive web experiences, enhancing user engagement and functionality. Its versatility across front-end and back-end development makes it an essential tool for building seamless, high-performance digital solutions.
HTML
75%
HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
HTML
75%
HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
75%
HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
CSS
70%
CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
CSS
70%
CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
70%
CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
[Happy Clients]
Ayrah delivered a stunning, intuitive website that perfectly captures our brand. The attention to detail and seamless user experience exceeded our expectations!
Chloé Zapatta
[Happy Clients]
Ayrah delivered a stunning, intuitive website that perfectly captures our brand. The attention to detail and seamless user experience exceeded our expectations!
Chloé Zapatta
[Happy Clients]
Ayrah delivered a stunning, intuitive website that perfectly captures our brand. The attention to detail and seamless user experience exceeded our expectations!
Chloé Zapatta
More beautiful words...
Ayrah brought our my to life with a sleek and engaging design. The process was smooth, and the final result exceeded my expectations!
Walt Doji
Ayrah transformed our ideas into a beautiful and functional design. The process was smooth, and the final product is both elegant and engaging!
Sena Kelemen
Ayrah transformed our ideas into a beautiful and functional design. The process was smooth, and the final product is both elegant and engaging!
Sena Kelemen
Ayrah transformed our ideas into a beautiful and functional design. The process was smooth, and the final product is both elegant and engaging!
Sena Kelemen
Professional, creative, and detail-oriented! Our new website is sleek, modern, and truly reflects our vision. Couldn’t be happier with the result!
David Alberts
Professional, creative, and detail-oriented! Our new website is sleek, modern, and truly reflects our vision. Couldn’t be happier with the result!
David Alberts
Professional, creative, and detail-oriented! Our new website is sleek, modern, and truly reflects our vision. Couldn’t be happier with the result!
David Alberts
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