Designing experiences,
growing with every project.

Hi, I’m Nabia! A product designer from Pakistan.

I help turn ideas into digital products that feel clear, thoughtful, and easy to use - without losing the heart

Hi, I’m Nabia! A product designer from Pakistan.

I help turn ideas into digital products that feel clear, thoughtful, and easy to use - without losing the heart

Ayrah Voss Profile photo
Ayrah Voss Profile photo
Ayrah Voss Profile photo

Not trying to reinvent everything. Just trying to make it better.

[Story Time!]

[Story Time!]

It didn’t start as a plan,
but it always made sense

It didn’t start as a plan, but it always made sense

I didn’t always know I’d be a designer (I was an all-As engineering kid growing up) But then Covid happened. The world paused, and I found myself spending hours lost in grids, colors, and layouts. Not for a grade, not for anyone else, just because it felt right. That’s when I knew: this was something I truly loved.

When I told my brown family I wanted to go to art school, their reaction was full-on desi drama. In their world, design wasn’t something smart kids pursued. But a few tantrums later…

I went on to study Communication Design at Indus Valley School of Art and Architecture, majoring in Interaction Design, and eventually practicing design professionally. Not once have I felt like I’m doing this because I have to. It’s never felt forced.

My earliest design work didn’t live on a screen, it lived in the way people smiled

[Design Value]

[Design Value]

Before I learned design,
I learned how to listen.

Before I learned design, I learned how to listen.

During my internship as the CEO of the Senior Citizens Welfare Program, in Nixor College, I worked with people whose needs weren’t obvious or always voiced. And I realized: even then, I was designing. Not screens, but experiences.

That taught me how to observe, ask better questions, and hold space for others. Empathy was my first design tool: to always ask “why” before "how".

Because real impact starts with understanding, and that still shapes everything I design today.

[Resume]

Milestones & Experience

Product Designer — AlphaVenture

Owned the complete design of One Access, from research, user flows, to final UI prototype, shaping it into a full access behavior practice-management product.

Owned the complete design of One Access, from research, user flows, to final UI prototype, shaping it into a full access behavior practice-management product.

Owned the complete design of One Access, from research, user flows, to final UI prototype, shaping it into a full access behavior practice-management product.

Designed the full web platform for AmanVision in direct client collaboration.

Designed the full web platform for AmanVision in direct client collaboration.

Designed the full web platform for AmanVision in direct client collaboration.

Improved the UX/UI of One Investments through a complete website redesign.

Improved the UX/UI of One Investments through a complete website redesign.

Improved the UX/UI of One Investments through a complete website redesign.

(2025 – Present)

Service Design — SafeHer (Thesis Project)

Designed a functional service prototype for safer public commuting for women in Karachi, covering research, blueprinting, and app + kiosk flows.

Designed a functional service prototype for safer public commuting for women in Karachi, covering research, blueprinting, and app + kiosk flows.

Designed a functional service prototype for safer public commuting for women in Karachi, covering research, blueprinting, and app + kiosk flows.

Featured in Dawn Newspaper and received interest from Sharjeel Memon, Senior Minister for Transport & Mass Transit, Sindh.

Featured in Dawn Newspaper and received interest from Sharjeel Memon, Senior Minister for Transport & Mass Transit, Sindh.

Featured in Dawn Newspaper and received interest from Sharjeel Memon, Senior Minister for Transport & Mass Transit, Sindh.

Generated strong public traction, with 300+ women joining the waitlist within a week.

Generated strong public traction, with 300+ women joining the waitlist within a week.

Generated strong public traction, with 300+ women joining the waitlist within a week.

(2024)

UX/UI Designer — AlphaVenture

Delivered high-impact websites and mobile apps for clients including One Group, HERBeauty, Bagallery, Rosé Official.

Delivered high-impact websites and mobile apps for clients including One Group, HERBeauty, Bagallery, Rosé Official.

Delivered high-impact websites and mobile apps for clients including One Group, HERBeauty, Bagallery, Rosé Official.

Built scalable UI design systems for AmanVision and Zarea.

Built scalable UI design systems for AmanVision and Zarea.

Built scalable UI design systems for AmanVision and Zarea.

(2023 – 2024)

Graphic Designer - Chiragh Education Tech.

Designed 2D illustrations and visual content for social platforms.

Designed 2D illustrations and visual content for social platforms.

Designed 2D illustrations and visual content for social platforms.

Created physical learning kits and card-based educational materials for children.

Created physical learning kits and card-based educational materials for children.

Created physical learning kits and card-based educational materials for children.

Supported UX/UI development for the Chiragh mobile app.

Supported UX/UI development for the Chiragh mobile app.

Supported UX/UI development for the Chiragh mobile app.

(2023 – 2024)

Early Design Experience

Strengthened UX, UI, and visual design foundations under mentorship as Creative Intern at AlphaVenture.

Strengthened UX, UI, and visual design foundations under mentorship as Creative Intern at AlphaVenture.

Strengthened UX, UI, and visual design foundations under mentorship as Creative Intern at AlphaVenture.

Designed mobile flows and wireframes for recruitment-product use cases at Valsium.io for their product Doxa.

Designed mobile flows and wireframes for recruitment-product use cases at Valsium.io for their product Doxa.

Designed mobile flows and wireframes for recruitment-product use cases at Valsium.io for their product Doxa.

Managed shoots and designed engagement-focused content for Zephyr, a fashion brand in Karachi, as its Social Media Manager.

Managed shoots and designed engagement-focused content for Zephyr, a fashion brand in Karachi, as its Social Media Manager.

Managed shoots and designed engagement-focused content for Zephyr, a fashion brand in Karachi, as its Social Media Manager.

[How I Work]

[How I Work]

My Approach & Philosophy

Creating intuitive designs that inspire and perform.

User-Centered Design

User-Centered Design

I design for real people. By understanding user needs and behaviors, I build intuitive interfaces that prioritize accessibility and make every interaction feel effortless.

User-Centered Design

User-Centered

I design for real people. By understanding user needs and behaviors, I build intuitive interfaces that prioritize accessibility and make every interaction feel effortless.

User-Centered Design

User-Centered Design

I design for real people. By understanding user needs and behaviors, I build intuitive interfaces that prioritize accessibility and make every interaction feel effortless.

Strategy-Driven Creativity

Strategy-Led Visuals

Design should have a purpose. I combine data-driven research with aesthetics to ensure every layout and visual choice is engineered to drive engagement and clarity.

Strategy-Driven Creativity

Strategy-Led Visuals

Design should have a purpose. I combine data-driven research with aesthetics to ensure every layout and visual choice is engineered to drive engagement and clarity.

Strategy-Driven Creativity

Strategy-Led Visuals

Design should have a purpose. I combine data-driven research with aesthetics to ensure every layout and visual choice is engineered to drive engagement and clarity.

Future-Ready & Scalable

Scalable Systems

I create for the long term. By building flexible design systems, I ensure your brand remains scalable and evolves seamlessly alongside shifting trends and new technologies.

Future-Ready & Scalable

Scalable Systems

I create for the long term. By building flexible design systems, I ensure your brand remains scalable and evolves seamlessly alongside shifting trends and new technologies.

Future-Ready & Scalable

Scalable Systems

I create for the long term. By building flexible design systems, I ensure your brand remains scalable and evolves seamlessly alongside shifting trends and new technologies.

[Tech Stack]

[Tech Stack]

My Tech Arsenal

My go-to tools for crafting seamless digital experiences.